Building an Integrated Marketing Agency with Lori Jones of Avocet Communications

In this episode, we discuss:
- whether you should specialize in target markets, or strategic services
- what integrated marketing actually is
- creating services by trial and error
- delivering a full brand experience for a client
- how to chose what services you offer, and what to say no to
- performing up front persona discovery to develop a brand
- discussions on project vs. recurring revenue