Franchises and businesses looking for some expert advice on how to create a powerful branding strategy will want to check out this episode with Jed Morley
In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding:
- how to extract your brand story from your clients and personnel
- how to live your brand story and the consequences of not doing so
- how to codify brand behaviors to enforce brand as part of your culture
- how to create alignment across franchise systems or other multi-location businesses
- how to nail your brand promise and use it as your guiding beacon for all messaging strategy.
Enjoy!
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders