ON TODAY’S EPISODE:
Do you want to solve the mystery of customer ghosting and win back your customers attention? Tune in to this week's episode of Impact Weekly! Johan and Lincoln break down the reasons why customers may stop engaging and give actionable tips on how to re-engage and keep them engaged.

THIS WEEK’S QUESTION:
What do you do when a customer is ghosting you?

TOPICS BEING ADDRESSED:
* Examining root cause of customers ghosting us
* Aligning customer messaging with their goals and priorities
* Strategies to re-engage the customer

QUOTES:
Johan Nilsson (01:13):
"Don't let it become emotional"

Johan Nilsson (05:15):
"Turn the table here and ask yourself: "Am I ghosting someone in my life right now?"

Lincoln Murphy (08:29):
"It's not like somebody is sitting there intentionally thinking about ways to ignore you!"

Lincoln Murphy (09:03):
"We're not always evil and nefarious in our intentions."

Lincoln Murphy (09:32):
"We're overestimating our own importance."

Lincoln Murphy (11:35):
"They're not ignoring you. They just don't care."

Lincoln Murphy (12:46):
"Think about what's in it for them"

Johan Nilsson (13:18):
"You need to make sure you are talking about the right goal for the right customer"

Lincoln Murphy (15:56):
"Taken a few minutes with the team to kind of brainstorm on what could possibly happen"

Johan Nilsson (18:25):
"Instead of trying to achieve everything at once [...] we need to break it down in steps to open the door again."

Do you want more of this? Check out Impact Academy for interactive Customer Success training programs. https://www.impactdemy.com/

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