Experience Starts at the Shelf | Ken Kuperstein and Andrew Smith

Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce. In this episode, we dive deep into the store experience with retail and merchandising experts Ken Kuperstein and Andrew Smith. We discuss the modern relationship between the shelf and the store experience and how experiential retail extends beyond the consumer to include areas like store teams and professional shoppers. Guests: Ken Kuperstein leads One Door’s marketing efforts, evangelizing it’s store-centric and collaborative approach to retail merchandising and driving demand for its Merchandising Cloud platform. Andrew Smith co-authored Retail Innovation Reframed and is currently Co-founder and Managing Partner for the Americas of ThinkUncommon, a global retail innovation advisory and action firm that helps retailers. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Apple Podcasts. - - - - - - Hosted by Julia Raymond Hare Produced by Gabriella Bock Edited by Trenton Waller