New product launches and an AI platform approach to growth with GenIP

The UK Investor Magazine was delighted to welcome Melissa Cruz, CEO of GenIP, to discuss recent results and plans for new product launches. 

GenIP CEO Melissa Cruz joins us to discuss the company’s milestone first half-year as a publicly listed entity. Fresh off releasing their inaugural half-year financial results, Cruz offers a candid assessment of how the business has performed since going public and the progress the company has made.

The conversation delves into both the numbers and the operational story behind them, exploring what’s working well and where the company is focusing its energy. Cruz also unveils GenIP’s updated commercial strategy, which includes several new product launches set to reshape the company’s offerings. 

A particularly interesting segment focuses on GenIP’s plan to shift its client composition, targeting corporate clients to represent up to 45% of the mix. Cruz explains the benefits of increasing the number of corporate clients and what it means for the company’s long-term positioning. 

The episode concludes with Cruz sharing the three developments that most excite her about the year ahead, offering listeners a glimpse into the CEO’s strategic priorities.

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