LIVE from FuturePlus Paris: Fashion, Art & Culture on the Blockchain
Mar 15, 2024
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Panelists at FuturePlus Paris discuss how blockchain technology is revolutionizing fashion, art, and culture, exploring topics like investments in digital assets, collaboration between digital and physical artistry, building digital communities for luxurious experiences, the realm of digital fashion, and the intersection of luxury brands with inclusivity in the web3 space.
Blockchain technology is reshaping the art market by expanding digital art investments and cultural value.
The integration of generative artists with skilled artisans creates unique physical-digital art pieces for enriching cultural experiences.
Digital fashion is emerging as a powerful tool for crafting online identities and influencing cultural norms in the digital realm.
Deep dives
Introduction and Panel Overview
The panel discussions begin with Ashlee McDonald introducing herself and the esteemed panelists, focusing on fashion, art, and culture on the blockchain. Participants include Jean-Michel, Ismail, Stephanie, and Dani, each representing unique perspectives in the industry.
Jean-Michel's Approach to Blockchain and Digital Assets
Jean-Michel highlights his role in enabling investments in digital and cultural blockchain as an asset class. His firm, Grill Capital, emphasizes the intersection of finance, culture, and art, aiming to expand the $7 billion digital art market on Ethereum into a $1 trillion market within a decade.
Ismail's Work with Artists and Trame
Ismail's Trame project focuses on merging digital provenance and physical craftsmanship, collaborating with generative artists and skilled artisans to create unique art pieces both digitally and physically. By pairing generative artists with craftsmen, Ismail envisions unleashing generative art's potential in physical spaces.
Stephanie's Community Building with PJPP
Stephanie discusses the inclusive approach of PJPP, a digital membership club focusing on luxury and community engagement. By curating exclusive events and collaborations with luxury brands like Aston Martin, PJPP aims to bridge the gap between traditional luxury and emerging digital markets, fostering a diverse and engaging community.
Digital Fashion's Cultural Significance and Evolution
Digital fashion influencer Dani delves into the growing importance of digital identity and digital fashion's relevance in shaping online personas. She emphasizes the shift towards digital fashion as a distinct medium, paralleling the evolution from theater to television, highlighting the craftsmanship aspect in digital designs and the potential for cultural impact in the future.
During the FuturePlus event in Paris on February 22nd 2024 brought to you by MAD Global in parntership with Tech Powered Luxury, host Ashley McDonnell sits down with a panel of four founders within the intersection of fashion, art and culture on the blockchain for a discussion on how technology is disrupting the meaning of expression, community, investment and even the perception of value. “Fashion, Art, and Culture on the Blockchain” is our topic of discussion and the four panelists are people who represent four very different corners of these worlds, which makes for an interesting discussion.
With us on the panel we have: Ashley McDonnell, host of Tech Powered Luxury and moderator of the discussion
Jean-Michel Pailhon, Co-Founder, Grail Capital Stephanie Abrishamchi, Co-Founder, PJPP
Ismail Tazi, CEO/Co-Founder, CPG + Trame
Daniella Loftus, Founder and CEO, Draup
Jean-Michel Pailhon is Co-founder and Chief Investment Officer at Grail Capital, which exists to make it easy, profitable, and safe for investors to collect digital art. Formerly at Ledger; co-founder of the NFT Factory Paris and France Fintech, Jean-Michel previously worked in financial services and capital markets at the NYSE and Euronext.
Stephanie Abrishamchi, the co-owner of Private Jet Pyjama Party, also known as PJPP, a digital membership club bringing a global community together through experiences and a shared passion for the finer things in life. Stephanie has a background in luxury brand expansion focused on the Middle East and is also the founder and CEO of her wellness brand, InBloom Drops.
Ismail Tazi, formerly a member and now the CEO of Crypto Packaged Goods (or CPG) which is a series of collectible NFTs facilitating access to networking and mentorship at the intersection of crypto and consumer while supporting nonprofits. Ismail is also the co-founder of TRAME, a collaborative studio and curated gallery to discover and collect limited-edition design and art with digital provenance.
Daniella Loftus, also known as Dani, she is a digital fashion founder, influencer & investor with a background in mainstream tech. Dani started writing about digital fashion in 2020, pioneering the space of a digital fashion content creator (make sure to check out her Instagram account at “this outfit does not exist”) and soon after became a founding member of RED DAO. Dani’s digital fashion brand Draup believes that code is couture and requires craft and storytelling.
Fun fact: Dani was the first person to ever sell a digital piece of fashion at Christie's.
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This episode of Tech Powered Luxury is brough to you in partnership with FuturePlus by MAD Global.
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