How Travis Scott Became Jordan Brand's Biggest Endorser Since Michael Jordan - Episode #194
May 8, 2024
53:38
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2:19 How did Travis Scott become the most important endorser of Jordan Brand? 6:09 A timeline of Travis Scott's sneaker releases 11:35 Is Travis Scott's sneaker influence built on limited stock? 16:30 Is Travis Scott an influencer or is he beyond that? 17:37 Drake and Jordan Brand Collab Attempt 27:48 Jordan 1 low Mocha 31:05 Jordan 6 Marketing 41:36 Present Day Jumpman Jack 48:51 Where does the Jumpman Jack go from here?
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