Fractional Product Management with Jason Knight

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Dec 12, 2024

Jason Knight, a seasoned product management consultant and host of the One Knight in Product podcast, shares his journey from corporate life to entrepreneurship. He delves into the nuances of fractional product management, discussing when companies should seek fractional leaders and how to maximize their impact. Jason also explores AI's transformative role in product management, highlighting the importance of balancing AI tools with human insight. Practical advice on building a successful career and effectively navigating product management challenges is also featured.

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ANECDOTE

From Corporate Lifer to Product Leader

Jason Knight's career began as a "corporate lifer" at a multinational corporation for 19 years.
He transitioned to product management after the company's acquisition and digital transformation.

ANECDOTE

Podcast Origins

Jason Knight started his podcast, "One Knight in Product," during the COVID-19 pandemic.
He initially intended it as a networking tool and a way to engage in discussions outside of work.

INSIGHT

Common Company Challenges

Companies face common challenges like the lack of a product management function or transitioning from a service to a product mindset.
Scaling up often leads to misalignment and inefficient processes, causing slowdowns and disconnects with customers.

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Join Shobhit from Intentional Product Manager in a deep dive discussion with Jason Knight, a seasoned product management consultant, coach, and podcaster. In this episode of the Intentional Product Manager podcast, Jason shares his extensive journey from a corporate lifer to running his own business and hosting the One Knight in Product podcast.

Learn about the challenges and benefits of fractional product management, the impact of AI on the product management landscape, and insights into building a successful product management career. Don't miss out on practical advice for standing out in your job search and maximizing your career impact.

00:00 Introduction to the Podcast

00:38 Jason Knight's Career Journey

03:44 Starting the One Night in Product Podcast

05:41 Challenges Facing Companies: Scaling up without losing efficiency, communicating value during growth, strategic growth, value proposition and what to focus on.

10:00 Why Companies Need Product People: selling value as a product manager.

11:23 Fractional Product Management: When would a company bring on a fractional product leader? How to engage and afford the support the company needs, getting to the right conversation and ensuring you are doing the work that will make the most impact

16:45 Biggest challenges during Fractional Product Management: making an impact as quickly as possible, finding patterns within companies to create confidence and deliver impact, communicating value and humility as a fractional product manager.

21:06 The Importance of Getting Things Done: When everyone is saying the same thing it might be worth listening to.

21:37 Standing Out In Your Product Management Career: The importance of end to end product work, demonstrating value to leadership, making data driven recommendations, when to stand your ground and when to back off, using evidence to move forward.

24:47 Building Credibility as a Product Manager: How much does positioning yourself as an expert help you get the next best role? Is it a resume or LinkedIn? Thought leadership? What can bring you joy as well as build your career?

26:36 Resume Visibility: If your story doesn’t stand out on your resume then you won’t get the interview. Selling yourself on your resume. How to impress the hiring manager?

27:36 The Role of AI in Product Management: Using AI to make your life as a product person easier. Why product managers can’t be replaced by AI.

30:50 What Jason Fears About AI: Enhancing thinking vs replacing thinking, the danger of offloading full responsibility to AI.

35:00 Practical Uses of AI: The best way to approach a problem, using AI as a second set of eyes.

37:54 Future of Product Management Careers: Moving forward faster, Utilizing AI, Building bridges and embracing the business part of your role, Being seen as a business partner, not just a product person.

40:17 Conclusion and Final Thoughts

Learn more about Shobhit Chugh at intentionalproductmanager.com and connect on https://www.linkedin.com/in/shobhitchugh/

Learn more about Jason Knight and connect with him on https://www.linkedin.com/in/jason-knight/

Check out the One Knight In Product podcast here.