TechCrunch Daily Crunch Facebook is trying to make ‘pokes’ happen again
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Sep 5, 2025 The discussion kicks off with Facebook's quirky attempt to revitalize the 'poke' feature, aiming to enhance user engagement. Threads is also making waves by rolling out support for posts up to 10,000 characters, pushing the boundaries of social media interaction. Meanwhile, OpenAI steps into the hiring arena with a new AI platform targeting small businesses and local governments, challenging established giants like LinkedIn. It's a fascinating mix of nostalgia and innovation!
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OpenAI Enters Hiring Market
- OpenAI is building an AI-powered hiring platform called OpenAI Jobs Platform to launch by mid-2026.
- The product could pit OpenAI directly against LinkedIn and Microsoft's ecosystem.
Threads Expands Post Length
- Threads raised its post limit from 500 to 10,000 characters to support creators and external links.
- Meta aims to let creators promote off-platform work without monetizing text attachments yet.
Poke Returns As Gamified Engagement
- Facebook is resurfacing the poke with a dedicated profile button and poke tracking to drive engagement.
- Meta hopes gamified poke counts mimic streak mechanics to increase user interaction among younger users.