We’ve been chasing this episode for a long time, and it’s finally here!

Join us as we chat with the incredible Seth Silvers, the mastermind behind Alex and Leila Hormozi's podcasting empire and CEO of Story On Media.

In this episode, we dissect the intricate world of business podcasting.

Here’s a sneak peek of what you’ll discover:

- The THREE types of podcasts and why knowing which to choose is crucial for your business stage.

- Unlocking the secret metrics in Spotify and the golden insights they offer to supercharge your growth!

- Why the middle of the funnel might just be your podcast’s sweet spot.

- Seth’s insights on AI podcasting – innovation or imposter?

Embark on your podcasting journey focusing on data, audience clarity, and content mastery!

Enjoy!

Connect with Seth Silvers:

Timestamped Overview:

00:00 Podcast Strategy and Data Insights

03:36 Contrasting Business Shows: Alex vs. Leila

06:55 "Intentional Podcast Launch Strategy"

11:29 "Podcast Success: Fun vs. Revenue"

14:20 Podcasting's Role in Sales Funnel

16:25 "Early Stage Business Growth Challenges"

19:30 Lack of Lead Capture Systems

23:17 Podcast as Business Expansion Tool

27:43 Frictionless Growth and Resource Optimization

31:24 Podcast Listener Data Insights Released

35:31 Podcast Binge Listening Boosted by RSS

39:01 Podcast Discovery Challenges

42:12 "Short Form Content's Crucial Role"

45:23 Podcast Production vs. Promotion Efforts

49:16 "Effective Marketing Follows Quality Content"

50:48 Assessing Show Quality Through Downloads

52:59 Podcasting: Craft vs. Tool Debate

56:24 Podcasting Done Right Guidance

Connect with Fonzi:

Facebook

Instagram

LinkedIn

Twitter

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

PONTO DE VISTA #236 - EGO, SEU MAIOR INIMIGO