Key Takeaways:
Gather specific market data and property information to strengthen your negotiating position
Determine your walkaway price and other non-negotiable terms before entering negotiations
Use strategic questioning to uncover the other party's motivations and find common ground
Employ tactics like tactical empathy, flipping the script, and asking "how am I supposed to do that?" to change the dynamics of a negotiation
Be transparent and willing to share your experiences, both successes and failures, to help others learn