POLITICO Tech

Joseph Gordon-Levitt on AI, Hollywood and owning your ‘digital self’

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Jun 19, 2025
Joseph Gordon-Levitt, an acclaimed actor and founder of HitRecord, shares his captivating insights on artificial intelligence and its implications for creativity. He discusses his fascination with the technology while expressing concerns over how creators are compensated. The conversation touches on the need for ethical practices in AI, digital ownership, and the responsibility of tech companies. Gordon-Levitt also critiques Hollywood's portrayal of AI, urging for narratives that foster a more accurate understanding of technology's impact on society.
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INSIGHT

AI as Collective Human Intelligence

  • AI models generate outputs by pattern recognition from enormous human-generated data sets.
  • There is no true independent intelligence; it's an amalgamation of human intelligence.
INSIGHT

Fair Compensation for AI Training Data

  • AI video tools rely on vast amounts of videos taken without creators' permission or compensation.
  • Tech companies getting 100% economic value from this data is unfair to original content creators.
INSIGHT

Economic Incentives and Creativity

  • If AI replaces professors or creators without compensating them, economic incentives to excel disappear.
  • A healthy economy needs to reward creativity and hard work to thrive.
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