Buying Online Businesses Podcast Buying Multiple Online Businesses Under $100K with Shlomo Freund
In this episode of the Buying Online Businesses podcast, host Jaryd Krause sits down with Shlomo Freund, an author, speaker, digital marketer, and experienced online business buyer. Shlomo has built a portfolio of online businesses using a growth-by-acquisition strategy, and today, he’s sharing the highs, the lows, and the lessons learned along the way.
Ever wondered how to keep going after a business acquisition doesn’t pan out the way you planned? Shlomo knows firsthand what it’s like to face challenges and bounce back. You’ll hear about the types of businesses he’s bought, including his very first acquisition, how he structured his second purchase, and how he’s successfully partnered with others to grow his portfolio.
Plus, Shlomo reveals how he brings people into his team, the roles they take on, and how he structures incentives—whether it’s through wages, equity, or both. You’ll also get an honest look at his biggest mistakes, what he’d do differently, and his top tips for anyone thinking about buying an online business.
And here’s a twist—Shlomo turns the tables and asks Jaryd about building the Buying Online Businesses community, something he’s looking to replicate with his own ventures. It’s an insightful conversation that shows just how important community can be in the world of online business.
If you’re interested in acquiring online businesses, growing your portfolio, or just learning from someone who’s been through it all, this episode is a must-listen.
Tune in—you’re going to love it!
Episode Highlights
08:30 Identifying and adapting to changes in online business strategies.
10:00 Off-market deals vs. brokered deals - Finding the best opportunities.
12:00 Challenges with content websites and adapting to market changes.
14:00 Combining e-commerce with content sites - Building a resilient business model.
16:00 The importance of partnerships in scaling digital assets.
18:00 Building a portfolio of sub-$100K online businesses.
21:00 Community building tips and the power of consistency.
Key Takeaways
➥ Growth through acquisition requires not only buying businesses but also enhancing existing assets through strategic partnerships.
➥ Building a portfolio of smaller businesses under $100K can be a strategic way to minimize risk and explore diverse income streams.
➥ Diversifying income sources within acquired businesses, like adding e-commerce to content websites, can stabilize revenue.
➥ Showing up consistently and providing value is essential for building a strong and engaged community.
About Shlomo Freund
Shlomo Freund is an author, speaker and digital marketer. He helps ecommerce brands scale by building strong marketing channels outside of just paid ads. He’s also acquired businesses himself and used the growth by acquisition strategy to build a portfolio of online businesses.
Connect with Shlomo Freund
➥ https://www.linkedin.com/in/shlomofreund/
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/
➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause
➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s
➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV
➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.