“Ditch the pitch, provide value and insight,” so says our guest this week. Bill McCormick is the Chief Sales Officer and LinkedIn Strategist at Social Sales Link. He went from being a student of social selling to providing sales leaders and sales teams with the lessons and tools they need in order to deal with the changing environment of the modern buying journey. He teaches sellers how to build stronger relationships online and make the connection from digital to face-to-face.

Too often we are focused on the sales process and not the buying process. Bill reminds us that on LinkedIn, a quick connection is not an invitation to try a hard sell. His lessons on leveraging LinkedIn relationships for sales success include:

Stop telling them how you can help them and just help
Be consistent in creating and posting content with client value
Be a resource and the sales will come
And many more…

LinkedIn is the Google of business, a networking room that is always open. Build relationships with your ideal clients. It starts with your profile; there are no quick steps to social selling success so approach it from what your clients need. Social selling is the way of sales today and we are fortunate to have Bill with us as we learn what works. And don’t miss his free offer. Listen now!

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