Nature Vibes: Redefining the Music Industry with Jason Geter

Today we have resident Jason Geter, who is the co-founder of Grand Hustle Records and most recently, Heavy Sound Labs that is a music incubator for emerging artists. We talk about removing the gatekeeper model in music, finding creativity in nature and how a serendipitous golf cart ride made his move to Serenbe a no brainer. 

A natural leader, Jason Geter embraces the blue collar intersection of music, art, fashion, technology, and sweat equity, taking cast-off remnants and reimagining them as brands that could only exist today. Jason, a serial entrepreneur and investor, is the founder of Heavy Sound Labs and Strivers Row, a lifestyle brand; co-founder of Grand Hustle, AKOO, and Hustle Gang Apparel; co-owner of All Def Digital; and advisor to several multimedia artists and brands. Through his venture Grand Hustle, he’s had the pleasure of launching the careers of acts such as T.I., Travis Scott, Killer Mike, B.O.B., Iggy Azalea, DJ Drama, Young Dro, and more. Geter has even had the honor of managing the solo career of Big Boi, of the legendary Outkast, and co-producing the #1 premiering film Takers.

Jason’s partnerships are effortless because of his culture of innovation, superior product development capabilities, integrated multichannel infrastructure, and significant scale to offer an unmatched combination of authenticity, quality, and value. In a world guided by focus groups and facts, Jason admires those inspired spirits who believe that ideas of the future don’t exist in the past. Jason is dedicated to curating a global lifestyle, leveraging his core capabilities to innovate, curate, and integrate new businesses.

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Serenbe Stories is a podcast about making an impact, building a better life, and the extraordinary power of nature and community. Follow Serenbe on Instagram, TikTok, Facebook, and LinkedIn.