Family office direct investing into the private markets, and the venture capital asset class specifically, is at an all-time high. Cindy joins us to outline how the Perot Jain office leverages its extensive industrial operator network and physical infrastructure footprint to gather market intelligence on real-world pain points to invest behind, how their broader platform leverages all of its resources to drive tangible value back to startups targeted at those pain points (hint: they’ve actually developed a master-planned smart city, Alliance, Texas, that also serves as a supply chain & mobility testbed for startups), and finally why she feels family office direct investing is here to stay.