Using the 80/20 Principle to Grow Your Business Beyond 7-Figures with Perry Marshall [The Opportunity Ep.170]

Jan 7, 2025

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Growing a business to 7 figures is a huge achievement—but pushing past that million-dollar milestone can feel like hitting a wall. Scaling from $1 million to $10 million is a whole different ballgame.

So, how do you navigate this tricky terrain and break through the “seven-figure desert”?

Perry Marshall believes the key to unlocking exponential growth is the 80/20 principle.

Perry is an experienced business strategist and the author of 80/20 Sales and Marketing. He also wrote Ultimate Guide to Google Ads, the world’s best-selling book on internet advertising.

In this episode, Perry shares how applying the 80/20 rule—where 80% of your results come from just 20% of your efforts—can transform the way you approach your business.

As businesses grow, so do their complexities. Perry explains that moving into the high 7-figure range means shifting your skillset from running your business to leading the people who run it.

At this level, simply being busy isn’t enough to achieve success. You have to be busy doing the right things. It may surprise some entrepreneurs, but doing the right thing also includes taking time away from your business. According to Perry,

“If you don't have empty space in your day, you'll never be able to think. Your most productive time is almost never sitting in front of your computer. It's having space to think. I call it Renaissance time. You have to have space to think about your business, outside of your business.”

If you want to unlock massive growth, this episode is packed with game-changing insights you won’t want to miss.

Topics Discussed in this episode:

How employee equity helped Perry start his first online business (02:52)
The indicators that a business is ready to scale and how to prepare for growth (12:19)
The five levels of 80/20 (18:48)
How to apply the 80/20 principle to a business’s growth (25:47)
Why you can’t build your business without ‘renaissance time’ (34:23)
Common bottlenecks that hinder growth (45:35)
How to grow while avoiding the pitfalls of rapid growth (51:00)
The first step to reigniting growth after hitting a plateau (55:03)
Perry’s predictions on how AI will affect the future of Google in SEO and PPC (57:27)
The best business advice Perry has ever received (1:04:22)

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Sit back, grab a coffee, and learn how to unlock exponential growth using the 80/20 principle!