WIRED Politics Lab
Kamala Harris' Brat Summer Is Almost Over. What's Next?
Aug 15, 2024
Hunter Harris, a writer and critic, and Leah Feiger, an influential commentator, dive into the exciting world of social media’s impact on political campaigns. They discuss how Kamala Harris has transformed her public image, becoming more relatable and engaging with younger voters. The conversation highlights the stark contrasts between online strategies of right and left-leaning influencers. They also explore the intriguing interplay between political branding and pop culture, plus a quirky look at celebrity conspiracies that spark discussion.
31:00
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Quick takeaways
- Kamala Harris's transition from being perceived as overly 'giggly' to embracing her humor has enhanced her relatability among voters.
- The integration of social media trends and cultural movements in Harris's campaign highlights the evolving influence of digital platforms on politics.
Deep dives
The Evolution of Kamala Harris's Public Image
Kamala Harris's public perception has evolved significantly in the current election cycle, transitioning from a somewhat overshadowed figure to a more memeable and relatable politician. Initial criticisms labeled her as too ‘giggly’ or ‘laughy,’ which were interpreted through a lens of gendered bias, potentially undermining her credibility. However, as the campaign unfolds, Harris's humorous and authentic communication style is being embraced, as exemplified by social media trends that highlight her comedic moments. The shift indicates that what was once a perceived hindrance in her candidacy has now become one of her greatest assets as voters resonate with her relatable demeanor.
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