Tomorrow - ein McKinsey Podcast

Innovation in Krisenzeiten: Österreichs Weg zur Start-up-Nation

Apr 17, 2025
Austria's startup ecosystem is on the brink of greatness, but scaling it requires effective strategies. Insights reveal the importance of improved funding, fostering talent, and reducing bureaucratic obstacles. Comparisons with startup systems in Germany and Australia highlight Austria's unique challenges and opportunities. The role of universities and private investment is crucial for innovation. If successful, Austria could achieve significant economic benefits through startups by 2030, showcasing its potential on the European stage.
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INSIGHT

Austria's Startup Scene Challenges

  • Austria's startup scene ranks mid-range in Europe despite great startups and founders.
  • Many Austrian founders are moving to larger markets like Germany due to its bigger ecosystem and opportunities.
INSIGHT

Startups Thrive in Crisis Periods

  • Crisis times often spawn relevant innovations, presenting opportunities for startups.
  • Austria's new government recognizes startups' role, and initiatives like Dachfonds support them.
ADVICE

Harness Local Talent and Capital

  • Mobilize universities and private investors to build Austria's startup ecosystem.
  • Leverage Austria's small size to connect people quickly and foster collaboration.
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