276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YES

If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever.

Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes,

You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, webinars, emails, and even on your sales pages, so you're no longer blindsided or tongue-tied when resistance shows up.

Suzi and Michelle also walk through real-world examples of flipping three of the most common objections around time, money and "is this right for me?" — so you can hear the framework in action and adapt it for your own business.

Plus you can get the exact phrases shared in this episode here on the Show Notes page, so you can swipe, save, and start using them in your own conversations straight away.

Listen to This Episode to Hear More About:

• The real reason objections aren't "no's" – how to recognise them as buying signals and invitations to go deeper, not as personal rejection.
• The 5-Step Objection Flipping Framework for transformation hesitation into a yes… and how to use it without sounding scripted or pushy.
• Why trying to "fix" objections too fast is keeping you stuck – and what to do instead so people feel safe enough to tell you what's really going on.
• How to ask clarifying questions that surface the true objection (which is almost never the first thing someone says out loud).
• The surprising truth about "I don't have time" – and how to flip it into a powerful reason to say yes by reframing time as focus, systems and bandwidth.
• How to reframe "I can't afford it" so you're talking about opportunity cost and ROI (not discounting your value or arguing about price).
• What to do when someone says "I'm not sure this will work for me" and how to use stories like Monique, Jen, Chloe and Sam to prove "people like me" results.
• Why generic proof doesn't move buyers – and how to share short, specific success stories that answer the only question they really care about: "Will this work for me?"
• How to give people agency, reduce pressure and still confidently invite a clear decision.
• Copy-and-paste objection phrases you can use in your own sales calls, emails and sales pages – pulled directly from the Objection Flipping Framework and the three example objections covered in this episode.
• And so much more…

Also Mentioned in This Episode:

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EP259 – How to Use Bonuses to Overcome Buyer Objections & Make More Saleshttps://herbusiness.com/podcast/how-to-use-bonuses-to-overcome-buyer-objections-and-make-more-sales/

EP275 – The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small) https://herbusiness.com/podcast/the-social-proof-system-how-to-capture-create-publish-proof-that-sells-your-offers-big-or-small/