The Surge of Hometown Advocacy

Young people in China are increasingly eager to promote their hometowns, driven by a strong sense of pride and a desire to share local culture and specialties. Research indicates that a significant majority of this demographic, particularly Gen Z, wishes to spotlight their hometowns, with scenic spots and unique culinary offerings being their top recommendations. This trend has led to a wave of social media activity, with hashtags like '#IAdvocateForMyHometown' amassing millions of views and videos showcasing local experiences. The rise of video tutorials on creating hometown promotion content highlights the growing sophistication of these advocates, who now produce high-quality promotional material that reflects a professional level of storytelling and engagement.