Unless you’ve been living under a rock the WNBA continues to be a hot topic, showing fans and the world that excitement around women's basketball is expanding beyond a “moment.”

With all the chatter about aggression towards rookies, vet players, crazy record stats, and even team mascots dominating the floor, there is one thing that has been looming top of mind for many over the last few weeks: money.

The two-time reigning WNBA champion Las Vegas Aces are again at the forefront, as all twelve of the players on the team are negotiating with the Las Vegas Convention and Visitors Authority (LVCVA) on a $100,000 sponsorship deal. A number even higher than the league salary minimum.

The news came as a welcome surprise to many, but also sparked an investigation from the league. So today Aces beat reporter, Callie Lawson-Freeman of the Las Vegas Review-Journal is here to share what she has been able to find out on the ground about this sponsorship and what it could mean for the league.

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How a City Sponsorship Could Signal Change in the WNBA