London Heathrow's Closure, Accor's Loyalty Milestone and Airbnb's Chinese Travelers

London’s Heathrow Airport has been shut down until 11:59 p.m. on March 21 due to a major power outage caused by a fire, resulting in the cancellation of 1,351 flights and at least 120 diversions. Accor’s loyalty program, ALL, has surpassed 100 million members globally, though it still trails behind Marriott and Hilton due to its smaller global footprint. Meanwhile, Airbnb is ramping up efforts to attract Chinese outbound travelers with targeted marketing on local platforms and seasonal campaigns following China’s border reopening in 2023.

• London Heathrow Airport Closed: What We Know So Far
• Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton
• Airbnb Stopped Listing in China - But it Still Wants Chinese Travelers

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