#19 Team-First Culture in a Remote-First World with Alessandra Carriban

The working world has changed immeasurably over the past 5 years. When the pandemic launched us from Mon-Fri 9-5 office hours to fully remote, no one could have predicted what things would look like down the line, and it feels like every agency is doing things differently. Steve is joined by Digital PR Manager Alessandra Carriban, to talk about all of the ways in which the Propellernet team keep momentum up when many of us are apart. We explore the unique working setup at our agency, which emphasises autonomy and a flat structure, allowing everyone to contribute regardless of their position.

00:00:00 - Introduction to Digital PR and Team Culture: Steve Baker introduces the podcast and welcomes Alessandra, the digital PR manager, to discuss maintaining team culture in a remote-first environment.

00:01:00 - Alessandra's Journey into Digital PR: Alessandra shares her background, detailing her transition from property management to becoming a digital PR manager and her experiences at Propellernet.

00:02:30 - Working Setup at Propellernet: The discussion covers the flexible working arrangements at Propellernet, highlighting the autonomy employees have in choosing their work environment and the flat structure of the team.

00:05:30 - Challenges of Remote Team Culture: Alessandra identifies the main challenges faced by the team in fostering a strong culture, particularly for new starters and the need for social interaction among team members.

00:12:00 - Initiatives to Enhance Team Culture: The conversation shifts to the various initiatives implemented to improve team culture, including topic calls, PR presentations, and structured face-to-face meetings, all aimed at fostering collaboration and connection.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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