Building Shopper Loyalty in an Omnichannel World with Hy-Vee CMO Kathryn Mazza

Jun 11, 2025

Ask episode

Chapters

Transcript

Episode notes

The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.

Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-6523372a/

Find Hy-Vee on Linkedin at : https://www.linkedin.com/company/hy-vee

Find Hy-Vee online at : https://www.hy-vee.com/

Here's what we asked her :

What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media?
What are some of the biggest challenges facing retail media today?
Can you share insights on how Red Media integrates with Hy-Vee’s e-commerce and in-store experience?
How does Red Media help CPG brands maximize their marketing ROI with metrics you share?
How does Red Media leverage Hy-Vee’s first-party data to enhance advertising effectiveness? What role does personalization play in Red Media’s ad strategy?
How does AI and machine learning impact Red Media’s advertising capabilities?
What do you look for in best in class brand and agency partnerships?
What is your vision for the future of Red Media over the next five years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.