The Sweaty Startup

356: The key and strategy to achieve unstoppable momentum

Sep 27, 2023

Learn about the importance of acquiring customers and building trust for business success. Explore the 'marshmallow test' and its implications on success. Emphasize starting small and delaying gratification to achieve unstoppable momentum. Focus on building brand awareness and delaying profits. Provide value to customers, prioritize SEO and core services, and enjoy the process of building something.

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Quick takeaways

Delaying gratification and focusing on building trust and brand awareness is key to long-term success in business.

To build momentum, entrepreneurs should add value to their customers, offer free services or products to attract and retain customers, and leverage SEO for increased visibility.

Deep dives

Delaying Gratification and Long-Term Success

Delaying gratification in business is key to achieving long-term success. Just like the famous Marshmallow Test, where children who delayed eating a marshmallow ended up having better outcomes in life, entrepreneurs who are willing to delay immediate profits and focus on building trust, brand awareness, and a loyal customer base are more likely to succeed. This means working hard, being frugal, and reinvesting profits back into the business. Companies like Amazon have demonstrated the power of delayed gratification, sacrificing short-term profits for long-term success.

Introduction

2min

The Marshmallow Test and Its Implications on Business Success

2min

Building Unstoppable Momentum through Starting Small and Delaying Gratification

2min

Building Brand Momentum and Delaying Profits

4min

Achieving Momentum through Value and SEO

3min

In life and in business, it's all about momentum that's why in this episode of The Sweaty Startup I'll share the secret to have an unstoppable momentum. We'll discuss the ways delaying your gratification can jumpstart your business in the early days. Its all about building a brand and a following and the best way to do that is to add value first. Don't worry about profits. Add value and give it away to as many people as you can. Get the following. The value will come down the road.

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