The Sweaty Startup
356: The key and strategy to achieve unstoppable momentum
Sep 27, 2023
Learn about the importance of acquiring customers and building trust for business success. Explore the 'marshmallow test' and its implications on success. Emphasize starting small and delaying gratification to achieve unstoppable momentum. Focus on building brand awareness and delaying profits. Provide value to customers, prioritize SEO and core services, and enjoy the process of building something.
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Quick takeaways
- Delaying gratification and focusing on building trust and brand awareness is key to long-term success in business.
- To build momentum, entrepreneurs should add value to their customers, offer free services or products to attract and retain customers, and leverage SEO for increased visibility.
Deep dives
Delaying Gratification and Long-Term Success
Delaying gratification in business is key to achieving long-term success. Just like the famous Marshmallow Test, where children who delayed eating a marshmallow ended up having better outcomes in life, entrepreneurs who are willing to delay immediate profits and focus on building trust, brand awareness, and a loyal customer base are more likely to succeed. This means working hard, being frugal, and reinvesting profits back into the business. Companies like Amazon have demonstrated the power of delayed gratification, sacrificing short-term profits for long-term success.
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