Bigger Than Us #73 Mike Kaplan, Chief Marketing Officer for Engie Impact
As Chief Marketing Officer, Mike Kaplan is responsible for all aspects of ENGIE Impact’s marketing efforts, as the company works to accelerate sustainability transformation for corporations, cities and government around the world.
Mike has nearly 20 years of experience in business-to-business marketing across the high tech and energy sectors, working with companies across many sectors and stages of growth. Previously, he led marketing for Retroficiency, which was acquired by ENGIE Impact in October 2015, where he helped create a market for energy data analytics and drive adoption for this new technology. As a strategy consultant for CSMG, Mike managed engagements for telecommunications, wireless and digital media markets clients, focused on go-to-market and product strategy, business case development, opportunity assessment and customer segmentation.
Based in Boston, Mike holds an MBA from Massachusetts Institute of Technology Sloan School of Management and a Bachelor of Arts in Media Studies from the University of Rochester.