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1641: 7 Ways to Measure Your Website's UX by Lauren Marchese with NeilPatel.com

Mar 29, 2025

Explore innovative ways to assess your website's user experience beyond basic metrics. Discover how heatmaps and scroll tracking can reveal user behavior and areas for improvement. Learn the power of usability testing by observing real users as they navigate your site. Implement actionable strategies to enhance engagement and reduce abandonment rates. Emphasize the importance of continuous assessment to optimize your digital presence and keep visitors satisfied.

11:31

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Quick takeaways

Utilizing tools like heatmaps and usability testing can significantly enhance understanding of user behavior on websites and optimize conversions.

Gathering customer feedback from service interactions is vital for identifying pain points and improving overall user experience effectively.

Deep dives

Measuring User Engagement Through Forms

Tracking how long users spend filling out website forms is essential for understanding user experience. If forms are too complicated or time-consuming, users may abandon them, preventing effective communication or sign-ups. Tools like Hotjar provide insights into form interactions, showing which fields users skip and where they struggle. Simplifying forms to request only necessary information can enhance user completion rates and overall satisfaction.

Intro

2min

Seven Effective Methods to Enhance Website User Experience

7min

Seven Strategies for Enhancing Website User Experience

2min

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Episode 1641:

Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions.

Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/

Quotes to ponder:

"User experience is about how people feel when they use your website."

"One of the most effective ways to evaluate UX is to watch real users interact with your website."

"Heatmaps can show you where users click, how far they scroll, and what draws their attention."

Episode references:

Hotjar: https://www.hotjar.com

UsabilityHub: https://usabilityhub.com

Lookback: https://lookback.io

Crazy Egg: https://www.crazyegg.com

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