#51 The Kendall Cherry Route

In this episode, Kendall Cherry, founder and executive ghostwriter at The Candid Collective, discusses her unconventional journey from a high-flying corporate role to a thriving solopreneur. Kendall recounts her decision to leave HP, her initial attempts at career coaching, and the fast pivot to ghostwriting that resulted in a 10K month almost immediately. She talks about the challenges of balancing creativity with business management and the impact of hiring an operations strategist to streamline her workflow. Kendall also shares her thoughts on the "starving artist" narrative and the importance of creating a sustainable and meaningful business. Reflecting on her branding success with the sunflower motif, Kendall underscores the value of authenticity and aligned action in attracting and retaining clients.

(00:00) Intro

(00:46) Kendall’s shift from corporate to entrepreneurship

(01:57) Lessons from Kendall’s first business attempt

(04:04) Writing as a transformative tool

(07:33) Debunking the starving artist myth

(09:24) Challenges of running a service-based business

(12:22) The importance of client retention

(18:32) Navigating business pivots

(23:50) Operational strategy for scaling

(37:01) Balancing client work and workload

(39:14) Effective marketing for service providers

(39:48) The power of asking for help

(41:31) Using a gated services guide for growth

(43:02) Client success stories and their impact

(49:48) Investing in learning and growth

(58:06) Writing that resonates with readers

(01:02:41) Building a personal brand

Follow Kendall on LinkedIn: https://www.linkedin.com/in/kendall-cherry/ 

Check out The Candid Collective: https://candidcollective.co 

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