RevOps FM

Taking the Pain out of GTM Systems Enablement - Dan Giovacchini

Jul 30, 2024

48:13

Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’t work very well.

We create documents that no one reads.

They sit in knowledge bases that no one visits.

We're repeatedly interrupted by Slack messages from confused users.

We're forced to send Chatter reminders asking people to PLEASE follow the process for the 500th time.

Today’s guest thinks that there’s a better way to do software enablement, and he founded a company called Tango to deliver on that promise.

Thanks to Our Sponsor

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About Today's Guest

Daniel Giovacchini is COO and Co-Founder at Tango, a tool for creating how-to documentation and software walkthroughs that drive digital process adoption.

https://www.linkedin.com/in/daniel-giovacchini/

Key Topics

[00:00] - Introduction
[01:52] - AI and changes in the tech market
[06:33] - Two approaches to enablement
[10:43] - Building a minimum-lovable product
[20:44] - Bottom-up monetization
[29:38] - Learning in the flow of work
[36:37] - The knowledge management stack
[40:09] - Role as COO

Thanks to Our Sponsor

This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.

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MOps-Apalooza 2024