Near Miss to Mission: Entrepreneur Rajia Abdelaziz on Protecting Lives with Smart Jewelry

Rajia Abdelaziz is the CEO and co-founder of invisaWear, a company at the forefront of smart jewelry and life-saving technology. An advocate for women’s and children’s safety, Rajia scaled invisaWear to reach over 100,000 customers, successfully raised millions of dollars, and earned coveted recognition including Forbes' 30 Under 30 North America, Boston Globe’s Tech Power Players, BostInno’s 25 Under 25, and the New England Innovations Award. Just last week invisaWear was selected by Oprah Winfrey for this year’s Back to School List. As a minority female CEO, Rajia is passionate about mentoring other young entrepreneurs to pursue their dreams and beat the odds, guiding aspiring entrepreneurs at UMass Lowell’s Entrepreneurship program.

🔑Key Takeaways🔑

💪 🛠️Building from Personal Experience: Why many successful businesses are inspired by personal trauma and challenge, and how a college class project quickly became a mission to keep women (and everyone) safer with smart jewelry and cutting-edge 24/7 alert systems. 

💰 📈 Breaking Barriers in Fundraising: Raising capital as a young female founder is never easy. Learn how Rajia pitched 100 investors before she ever got a single yes.  What turned the tide was making her pitch personal for investors—asking them to think about protecting the women in their own lives. 

🔥 🤝 Bold Moves, Strong Partnerships: Why entrepreneurship means never taking no for an answer, and daring to reach for the seemingly impossible. Learn how Rajia cold-emailed an executive at ADT, which led to a game-changing partnership.

📌 👥Businesses Don’t Fail; People Quit: Success is always around the corner, so don’t let setbacks take you off course.

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More about Rajia at invisaWear