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As Senior Vice President and General Manager, PBS KIDS at PBS, Sara DeWitt is responsible for the strategic direction of a dynamic media service that supports the entire ecosystem in which children learn, including parents, teachers and the community.

Ms. DeWitt leads a cross-disciplinary team charged with content production, digital development, multi-platform asset distribution, educational product creation and marketing and communications for PBS KIDS, the #1 children's educational media brand.

DeWitt previously served as Vice President of PBS KIDS Digital, leading innovative strategies that built educational experiences for kids across media platforms. Having spent over 20 years in public media, she has played an integral role in the digital transformation of PBS KIDS. DeWitt has overseen the pbskids.org website, PBS KIDS streaming video services, and the PBS KIDS portfolio of educational apps for children and caregivers.

Under her leadership, PBS KIDS has produced award-winning games and apps, AR experiences, podcasts and second screen technologies; developed a learning analytics platform to better understand children's learning gains through gameplay; and established itself as a gold standard in children’s digital privacy and security.

DeWitt is a regular speaker on the subjects of digital privacy, games and learning, and has authored academic papers and editorials on children’s media and its educational impact. She gave a widely shared TED Talk debunking myths about screen time, and has presented at high-profile conferences such as SXSW, Games for Change, CES, the Grace Hopper Celebration and the Atlantic Education Summit. Through speaking engagements and panels, she has lent her voice to important conversations about career and family, and inspiring young girls to aim for careers in the sciences. In 2014, she was named one of the top 42 Women Leading in Education by the USC Rossier School of Education, and she also was recognized with Cynopsis Media’s Top Women in Digital Award in 2016 and 2017. Most recently, DeWitt was honored with the 2020 Hedy Lamarr Award for Innovation in Entertainment Technology.

Prior to joining PBS, DeWitt worked as a preschool teacher and as a field researcher studying media habits of children in rural areas. DeWitt holds an MA and a BA in English from Stanford University, as well as a certificate from the university’s Children Society and Public Policy Curriculum.

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