Defying Odds and Building an Empire: Gina Schaefer's Journey from Tech Reject to Ace Hardware Tycoon

This week we welcome Gina Schaefer, the mastermind behind a flourishing empire of Ace Hardware stores. With the grit and tenacity of an underdog, Gina shares how she transcended the title of 'tech reject' to build a business spanning 13 locations, 300 teammates, and an impressive revenue of over $50 million. What’s more, she gives us a sneak peek into her unique company culture, her strategies to thrive amidst e-commerce giants, and the inspirational narrative of navigating the turbulent tides of business.

Pulling back the curtain, Gina unveils her journey of transitioning from her CEO role and the creation of an Employee Stock Ownership Plan (ESOP), a model she deems a wealth generator and an equity bridge. She also touches on her company's unexpected reputation as a Recovery Hardware store, affirming the power of community support for individuals in recovery. Wrapping up, Gina broaches why she chose ESOP for her empire and muses on why many private companies steer clear from it. Tune in for invaluable insights and moving stories. We promise it's not one to miss!

About Gina Schaefer:
Gina Schaefer is the founder and former CEO of a chain of hardware stores as a part of the Ace Hardware Cooperative. With her team, she grew the business to 13 locations with 300 teammates and 50M in revenue. She is also the author of Recovery Hardware which chronicles their growth while hiring from the local recovery community.

Connect with Gina:
Website recoveryhardware.com
LinkedIn linkedin.com/in/gina-schaefer-56380a8
Instagram instagram.com/recoveryhardware

This episode is brought to you by Recovery Hardware, how a female-owned hardware business changed the path for people in recovery and helped transform a community.  Learn more at RecoveryHardware.com.

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