F1 Beyond The Grid Graeme Lowdon: getting Cadillac on-track in F1
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Sep 16, 2025 
Graeme Lowdon, Team Principal of the new Cadillac Formula 1 Team, shares his insights on launching a new F1 team backed by General Motors. With a rich history in motorsport, he explains the intense preparation for their debut at the 2026 Australian Grand Prix. Graeme discusses the importance of meticulous planning and fan support, while revealing why Valtteri Bottas and Sergio Perez are ideal drivers for Cadillac. He also highlights the team's innovative spirit and the significant investments needed to make their mark in Formula One.
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Begin Team Build Before Official Entry
- Start building a Formula One team before you secure an official entry to buy time and demonstrate commitment.
- Accept upfront financial risk because you cannot half-start an F1 team and still hit tight timelines.
F1 Is Now An Experience
- The modern Grand Prix is an occasion beyond the on-track race, with huge emphasis on fan experience.
- F1's growth reflects collaboration among commercial rights holder, regulator and promoters to create event spectacles.
The Call That Sparked Commitment
- Graeme recalled a call in 2022 with Mario Andretti that convinced him to join the project and not let Andretti down.
- That conversation motivated him to commit to building the new team despite uncertainty.