The Leadership Lessons of Coach John Wooden with Swen Nater

Swen Nater has one of the most unlikely paths to success. He was born in the Netherlands where he spent several years in orphanages. When he came to America as a boy, Swen fell in love with the game of basketball. Despite never playing in high school, he became an All-American at Cypress College, a two-time national champion at UCLA, and he played 12 years professionally. He is the only player in history to lead the ABA and NBA in rebounding. When Swen’s playing days were over, he went on to coach Christian Heritage College to a national championship.

In this interview, Swen talks about his difficult childhood and the journey that led him to play professional basketball. He shares the leadership lessons he learned from his legendary leader at UCLA – Coach John Wooden. Swen talks about Coach Wooden’s approach to time management, giving feedback, discipline, conditioning, and the tremendous care he showed for his players. Swen finishes the interview by talking about the mentorship he received from Coach Wooden in the decades after playing at UCLA.  

Swen Nater still holds the California Community College single game rebound record at 39. After becoming a community college All-American, Swen played for two undefeated, national championship teams at UCLA. He went on to become the ABA Rookie of the Year, a two-time All Star, and led the league in rebounds and field goal percentage. When he jumped to the NBA, Swen led the league in rebounds, becoming the only player in history win both the ABA and NBA rebounding titles. After playing basketball, Swen Nater became athletic director and head coach at Christian Heritage College where he led the Hawks to a national small college championship. Swen is author of five books including "You Haven't Taught Until They Have Learned.” Swen has been inducted into the Orange County Hall of Fame and The San Diego Hall of Champions Hall of Fame. Swen is currently a buyer for Costco Wholesale.