

EP#12 Jitendra Gupta – Building a strong foundation for your startup, the importance of sharing equity upside with your employees and the pursuit of transforming the banking experience in India
In this episode, Jitendra Gupta, Founder & CEO @Jupiter, joins our host Digjay, to talk about his learnings as a 2-time entrepreneur, the importance of sharing equity upside with your early employees, leveraging investors and how he aims to transform the banking experience in India with his latest venture Jupiter.
Jitendra is a well-known fintech entrepreneur and angel investor in India. Currently he is the Founder@Jupiter, India’s first & only co-created banking experience dedicated to millenials. Prior to Jupiter, Jitendra founded Citrus Pay in 2010, which was acquired by PayU - a fintech company that provides payment technology to online merchants - in 2016. He continued to serve as a Managing Director at PayU, spearheading the credit business of the company before quiting in 2019 to start Jupiter. Jitendra is also a prominent angel investor with investments in companies like Khatabook, KarbonCard, YAP, OPEN, Bira 91, Healofy among others. You can reach out to him here on Linkedin / Twitter.
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Show notes –
1. (01:20) Jiten’s background & path leading up to becoming an entrepreneur
2. (4:36) Building a strong foundation at an early stage of a startup
3. (9:05) Considering exit scenarios and how to evaluate the decision to sell your startup
4. (12:23) Incentivizing your early employees by sharing equity upside with them; Why is this important for the startup ecosystem?
5. (14:53) Expectations and support from investors at Citrus Pay & his new startup Jupiter
6. (17:00) Angel investing – Why Jiten prefers betting on founders more than the proposed business model of their startups?
7. (19:13) Jiten’s 2nd entrepreneurial stint with Jupiter & how he aims to transform banking in India
8. (24:53) Rapid fire and closing remarks