The Joe Pomp Show
The Golden State Valkyries Are Already Winning Big
May 16, 2025
This podcast dives into the launch of the Golden State Valkyries, the WNBA's latest expansion team backed by NBA powerhouses Joe Lacob and Peter Guber. Discover how they're leveraging the Warriors' impressive $9.4 billion infrastructure to set the Valkyries up for success. From strong ticket sales to premium facilities and lucrative corporate partnerships, the focus is on their strategic blueprint for building a winning franchise in the thriving WNBA market.
09:18
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Quick takeaways
- The Golden State Valkyries are strategically utilizing the Warriors' established infrastructure and marketing strategies to ensure a successful franchise launch.
- By securing 22,000 season ticket deposits before their inaugural game, the Valkyries are demonstrating strong market interest and innovative fan engagement.
Deep dives
Transforming the Sports Business Model
The Golden State Warriors, under the ownership of Joe Lacob and Peter Guber, have redefined the sports business landscape, turning a struggling franchise into the NBA's most valuable team. Their investment of $450 million in 2010 was met with skepticism, given the team's previous lack of success and financial losses. However, the Warriors' strategic decisions, rigorous commitment to excellence, and the emergence of star player Stephen Curry reshaped the franchise, leading to a staggering revenue increase to $781 million and a valuation of $9.4 billion. This success illustrates that the ownership group's operational excellence and innovative business practices were equally pivotal in achieving this remarkable turnaround.
