Identity at the Center Identity At The Center #39 - Digital Transformation and CIAM
Apr 13, 2020
Dive into the transformative world of customer identity and access management. Discover how modernizing outdated systems reshapes digital experiences. Learn about the importance of creating a unified user experience and the benefits of a consolidated customer data view. Hear expert insights on balancing security with usability, the pitfalls of storing transactional data in CIAM, and the need for ongoing improvement. Plus, understand the critical role of compliance and consent management in today's digital landscape.
AI Snips
Chapters
Transcript
Episode notes
Legacy Systems Are The Transformation Start
- Digital transformation often begins by replacing legacy and homegrown systems that fragment digital experiences.
- Identity and access management is frequently the core service that must be modernized first.
Chick‑fil‑A App Shows Value Of CIAM
- Jim uses Chick-fil-A's app as an example of a restaurant that invested in digital experiences early.
- The app stores identity and enables targeted offers and communications tied to the customer.
Identity Is The Customer Front Door
- Unified user experience usually starts at registration and authentication because identity is the front door.
- CIAM becomes central as companies aim to reduce friction and avoid losing customers at signup.