The Future of Healthcare: AI, Blood Testing & $199 Full-Body Protocols ft. Max (Superpower CEO)

Today’s guest is Max, the founder & CEO of Superpower, one of the fastest-growing AI-driven healthcare companies in the U.S.

His journey started with years of unresolved health issues insomnia, migraines, surgeries, and doctors who couldn’t find the cause. That experience exposed him to elite $100,000+ precision medicine and eventually sparked the idea behind Superpower:
Using AI to bring world-class healthcare to everyone for just $199/year.

In this episode, Max breaks down how Superpower is building a parallel healthcare system, why 100 million Americans are pre-diabetic, how hormones are collapsing for both men and women, and why AI can now outperform doctors in creating personalized health protocols

00:00 — Intro: Max’s mission & America’s health crisis

01:05 — Max’s personal health struggles & early obsession with medicine

03:40 — Discovery of elite doctors & the $100k healthcare model

05:10 — ChatGPT moment: AI unlocking elite healthcare for all

07:50 — Meeting co-founders & building the company

10:20 — Early days, early mistakes & 2022 origin story

13:05 — What Superpower does today: 100+ biomarker tests

16:40 — AI protocols vs. doctors

19:00 — Common issues: metabolism, hormones, lipids

23:00 — Integrating CGMs, wearables & real-time insights

25:40 — Behind the scenes: full-stack healthcare infrastructure

29:50 — Marketing: Meta ads, virality & the “Healthiest Hoodie”

33:05 — Why competitors help their growth

35:10 — The hard part of healthcare + regulations

41:20 — Two healthcare systems: sick care & optimization

45:30 — Seed & Series A fundraising story

48:00 — What customers get today for $199

50:10 — Hiring insanely brilliant talent

52:10 — Market size: building a $300B company

55:00 — Closing thoughts

Rho 

Website - https://www.rho.co/

Public

Website - https://public.com/

Superpower.com

Website - https://superpower.com/

Max Marchione 

https://www.linkedin.com/in/maxmarchione/