The CPG Guys Streaming TV Media - CTV's Latest with Roku's Jake Piasecki
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.
This episode is sponsored by Roku.
Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/
Find Roku on Linkedin at : https://www.linkedin.com/company/roku/
Find Roku online at : https://www.roku.com/
Here's what we asked him :
1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper?
2. What is the Roku sports experience and why is it relevant for the CPG industry?
3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?
4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage?
5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?
6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?
7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end?
8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI?
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