Meta's AI Glasses Challenge Apple

Meta introduced its new AI glasses, prompting significant concern within Apple regarding its future product strategy. The new Meta VR headset is positioned as a more affordable option compared to Apple's Vision Pro, boasting comparable features at a fraction of the price. This has led Apple to consider several strategic options to make its Vision Pro more competitive, including potentially creating a version that connects to an iPhone, developing smart glasses akin to Meta's offerings, or even reinventing its product lineup altogether. The stakes are high, as the product that eventually replaces the iPhone could determine the trajectory of Apple's revenue and market position, making the upcoming years critical.