Marketing, Success, and Risk-Taking: Mano Guiragossian

In marketing, nothing is guaranteed. Sometimes, it’s about taking risks and leaps of faith.

In a data-driven world, data doesn’t deliver all the answers. Marketing is an unpredictable and often surprising creature.

Last year, a lot of B2B wanted to de-risk marketing. They pulled back on spending, chopped staff, and counted every dollar.

But that approach only works for so long. At some point, you need to get back in the game and take risks to succeed.

On the Marketing Spark podcast, Mano Guiragossian talks about how he has navigated the risk journey with clients.