
Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)
132 - Leveraging Behavioral Science to Increase Data Product Adoption with Klara Lindner
Dec 12, 2023
Klara Lindner, Service Designer at diconium data, discusses leveraging behavioral science to increase data product adoption. She shares insights on user research, human-centered design, and the disconnect between data professionals and their own advice. Klara explores easy user research techniques, responsibility for user adoption, and upcoming webinars on behavioral science frameworks. Topics also include service design, renewable energy technologies, and challenges faced by B2B SaaS product leaders.
42:56
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Quick takeaways
- Service designers focus on the entire user journey and create solutions that address specific user needs in order to increase product adoption.
- Understanding user behavior and addressing anxieties and resistance are crucial for driving adoption of data products.
Deep dives
Understanding the Role of Service Design in Product Development
Clara Lindner, a service designer and founding member of the data product leadership community, discussed the role of service design in product development. Service designers focus on the ecosystem surrounding a product and ensure a seamless connection between the product and its users. They consider the entire user journey and create solutions that address the specific needs and context of the users. By understanding how users interact with the product and the outside world, service designers can improve user experience and increase product adoption.
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