Commercial Photographer: Your Guide to Marketing, Creativity and Growth The 100th Episode of Shoot to the Top with Jeff brown, Gillian Devine, Martin Hobby and Zoe Hiljemark
This is the 100th episode of the show with Jeff Brown, Zoe Hiljemark, Gillian Devine and Martin Hobby. All our guests have been on other shows and you can listen to them here:
Here are a few of the people you might want to check out, that our guests recommend:
- Christian Huber (Photographer)
- I am Malala written by Malala Yousafzai
- Perrin Adams (podcast host)
- Uber Suggest (SEO tool)
- Elspeth Vincent (photographer)
The show covered a wide range of topics including AI, and how it can help and cause problems for photographers.
The guests also looked at the equipment and the directions for the entrance. Photographers needing to include video as part of branding photography was discussed.
Where marketing is going was another area that the guests investigated.
Investing into platforms you own such as your website and email list was seen as a growth area as getting reach on social media is getting more challenging.
Pricing was also a topic for discussion and the need to not have our price low. The group also discussed when to do a free photoshoot, and what to make sure you get out of it.