Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. 

Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.

He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business. 

Topics discussed in this episode: 

• Why basic “people also bought” tools fall short in eCommerce. 
• How AI boosts conversions with smarter Shopify recommendations. 
• Why most recommendation engines miss the mark. 
• What a quick, plug-and-play AI setup looks like. 
• Why smaller brands move faster with AI tools. 
• How AI and manual tweaks make better product bundles. 
• Why “below the fold” can kill your sales. 
• What AI “Shop the Look” features mean for fashion stores. 
• How AI knows what to recommend based on user behavior. 
• Why personalization drives sales for any store size. 
  
  

Links & Resources 

Website: https://apps.shopify.com/aetherwave-recommendations
Shopify App Store: https://apps.shopify.com/aetherwave-recommendations 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdfzdatp

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics 

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