In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages.
He talks about:
1. What is product-led storytelling?
2. How product-led storytelling differs from conventional content marketing?
3. Deep-dive on the 9-step product-led storytelling framework
4. How product-led storytelling fits into the different stages of the buying cycle
5. Writing for a person vs. a persona
6. The no.1 or most important content marketing metric, and a lot more...
The Yaag Project