The Modern CPA Success Show cover image

The Modern CPA Success Show

How Can a Formalized Onboarding Process Transform Your Accounting Firm's Success?

Jun 24, 2024
30:10

“Your Spidey sense has to be high during onboarding. If you start to sense frustration from the client, there might be something else that you need to dig into. I might send them a quick note and say, ‘hey, do you mind if we talk tonight?’ and I offer up my cell phone number. I've never had a client abuse it. In fact, as you start to build those relationships, they'll text you just like your friends; they don't talk business. It's really important that you establish that relationship and that connection.” – Adam Hale


The finer details of this episode:

  • Importance of formalized onboarding processes
  • Building strong client relationships
  • Leveraging support resources for successful onboarding
  • Significance of discovery in the onboarding process
  • Building relationships with clients and internal team members
  • Leadership and collaboration in ancillary roles
  • Leveraging resources and coaching relationships for career progression
  • Effective communication and collaboration within the team and with clients
  • Tailoring services to meet specific client needs
  • Utilizing available resources for ongoing success

 

Episode resources:

                

Timestamps:

Welcome to the Modern CPA Success Show (00:00:00)

Introduction to the podcast and its mission to provide insights on accounting innovations.

 

Background of Onboarding (00:00:58)

Discussion on the formalization of the onboarding process and its importance for client success.

 

Discovery Process in Onboarding (00:04:28)

Importance of the discovery process in understanding client's financial status and needs.

 

Elevate Your Firm with a Virtual CFO Playbook (00:05:08)

Promotion of a comprehensive online series for providing scalable CFO services.

 

CFO's Perspective on Discovery (00:06:19)

Insight into the CFO's perspective on client discovery and understanding their business goals.

 

Building Relationships in Onboarding (00:09:26)

Tips for building relationships with clients and internal team members during the onboarding process.

 

Client Relationship and Engagement (00:13:45)

Importance of establishing trust and personal connections with clients during the onboarding process.

 

Support Resources in Onboarding (00:17:33)

Discussion on the role of support resources, including project managers and financial support, in the onboarding process.

 

Architecting and Leading Engagement (00:18:32)

Discussion on the role of CFOs in leading engagements and leveraging resources effectively.

 

Coaching Expectations (00:19:39)

Exploration of the coaching structure and the expectations for individuals seeking coaching.

 

Utilizing Resources and Collaboration (00:20:57)

Importance of utilizing resources, seeking help, and collaborating for successful outcomes.

 

Expectations and Collaboration (00:22:29)

Emphasizing the importance of understanding and articulating expectations, collaboration, and managing up within the team.

 

Success and Relationship Building (00:27:09)

Defining success in terms of utilizing the team's capabilities, building relationships, and collaborating with clients and internal teams.

 

Onboarding and Client Relationships (00:25:48)

Discussion on the importance of understanding client needs, building rapport, and setting up successful advisory relationships.

 

Standardizing vs. Tailoring (00:28:33)

Balancing standardization with tailoring to meet the unique needs of each client during onboarding.

 

Conclusion and Future Training (00:29:22)

Acknowledgment of the importance of onboarding, overview of training, and setting expectations for success.

 

 

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