How to Build Visibility and Confidence to Get PR for Your Small Business

In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.

After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn’t just about press—it’s about mindset, communication, and consistency.

What You’ll Learn in This Episode

1️⃣ Why PR Is Cumulative (And Why Every Pitch Counts)

Getting featured isn’t a one-time event—it’s a skill that compounds over time. Gloria explains how every pitch, follow-up, and journalist connection builds momentum, even if you don’t get a “yes” right away.

2️⃣ The $10,000-an-Hour Skill Every Founder Must Master

Outsourcing design or admin is easy—but you can’t outsource your voice. Learn why mastering your message is the most valuable asset in your business and how to use Gloria’s CPR Method (Credibility, Point of View, Relevance) to stand out to editors and producers.

3️⃣ How to Build Relationships That Create Endless Press Opportunities

PR isn’t just about features—it’s about relationships. Gloria reveals how to cultivate authentic connections with journalists, become a trusted expert source, and turn one feature into an ongoing media snowball effect.

Real Founder Stories

Hear how members of the PR Starter Pack community—like Dr. Ross Radusky and Dr. Greta—used Gloria’s system to consistently land press coverage year-round by pitching with clarity and confidence.

Key Takeaways

 ✅ PR success is built through mindset and momentum
 ✅ Your story is your most powerful marketing asset
 ✅ Consistency > perfection when it comes to pitching
 ✅ Everything you want is on the other side of the send button

If you’re ready to stop relying on social media algorithms and start getting free, organic press that builds your credibility and SEO, this episode is your roadmap.