Uncapped with Jack Altman Uncapped #17 | Christina Cacioppo from Vanta
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Jul 16, 2025 
Christina Cacioppo, cofounder and CEO of Vanta, discusses her journey in building a trust management platform valued at $2.5 billion. She shares insights on navigating a competitive startup landscape and the importance of adapting to market feedback. Christina elaborates on effective fundraising strategies and the selective engagement required for a successful network. She also addresses the evolving role of AI in businesses and the mental resilience needed as a founder, emphasizing the interplay between confidence and customer relationships in fostering growth.
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Vanta's Early Secretive Strategy
- Vanta stayed secretive initially to build traction before competitors copied the idea.
- The founding team knew founders deeply wanted easier compliance solutions despite initial skepticism.
No Referees in Capitalism
- There are no referees in capitalism; competitors copying is normal and customers just want the best product today.
- The key metric is shipping velocity, not getting things perfectly right the first time.
Boost Sales Confidence through Experts
- Build sales team confidence by embedding competitive experts in calls to share real insights.
- Salespeople learn best from experienced peers, not enablement teams or product managers.