TRP 54: How to Simply Your Approach to Marketing with Tom Nixon

Jun 17, 2021

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In this episode of The Rainmaking Podcast, host Scott Love speaks with Tom Nixon, co-founder of the Thought Leader Collaborative, about how professionals can simplify their marketing strategy to build authority and win business. Tom shares his “one plus one” approach: focus on a single social media platform—ideally LinkedIn for most professionals—and pair it with a consistent email strategy. By reducing complexity and eliminating ineffective tactics, professionals can concentrate on delivering valuable content to a clearly defined audience.

Tom emphasizes the importance of identifying your ideal client, creating content that answers their most pressing questions, and delivering that content consistently via the channels they trust most. He explains how thought leadership is built through generosity and focus, and how even simple, short-form posts or email updates can establish credibility and drive inbound interest over time. For professionals overwhelmed by the clutter of modern marketing, this episode offers a clear, actionable path to doing less and achieving more.

https://therainmakingpodcast.com/

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Tom Nixon is co-founder of the Thought Leader Collaborative, a community of professional service providers learning and collaborating to convert their subject matter expertise into thought leadership...and thought leadership into new business.

The Thought Leader Collaborative guides professionals along a proven path to grow their practices on LinkedIn, based on demonstrated best practices employed by other successful thought leaders.

He and his partner Jay Harrington host The Thought Leadership Project podcast weekly, providing tips, insights and guidance on all matters related to thought-leadership content marketing.